
Larissa Daly - Director, 123 Online
Digital Transformation Specialist | AI & Automation Lead
Larissa has spent over ten years helping New Zealand businesses cut through messy processes, adopt the right digital tools, and build systems that deliver results. She works daily with SMEs on digital transformation: identifying what's slowing them down, designing solutions, and upskilling teams to run those solutions themselves.
Her background spans business analysis, project management, AI automation, systems integration, and technical documentation. She has designed and delivered training materials, run workshops, and presented at conferences for national franchise networks. She knows how to take technical capability and translate it into plain language that sticks.
Larissa is currently completing Anthropic's certification programme (the training platform behind Claude, one of the world's leading AI systems). She holds the Claude 101 certification and is working through the full series, including AI Fluency, API skills, and advanced business applications.

