The Look has been with 123 Online for years. What started as a website build grew into a full digital partnership covering SEO and Google Ads. Today they're generating so many leads that turning enquiries away has become their main challenge.
“We’ve been working with the team at 123 Online for many years and have recommended them to a number our colleagues. They have been excellent to deal with over a range of subject – Website build, SEO and Google Ads. We get consistent, high quality leads. Our only issue now is turning away enquiry!”
Home staging is a service people need at a very specific moment. When someone decides to sell their home, they’re suddenly in the market for exactly what The Look offers. But that window is short. If a competitor shows up in Google first, the enquiry goes elsewhere. The Look needed to be in front of the right people at exactly the right time, and turn that visibility into a steady flow of real, bookable leads.
We built The Look a website designed to convert, with Google Ads to put them in front of people actively searching for home staging. The SEO campaign built organic rankings in those same searches, so The Look has presence in Google whether someone clicks an ad or scrolls past it.
Both campaigns have been maintained and refined consistently over the years. That ongoing attention is a big part of why performance keeps improving. The ads get sharper, the rankings get stronger, and the leads keep coming.
Since working with 123 Online, The Look has generated over 1,300 conversions through Google Ads, regularly hitting 40 or more leads every month. The SEO work has built a strong organic presence alongside that, and the website turns that traffic into enquiries. We also wired their website forms directly into their CRM, so every enquiry lands where it needs to without any manual handling – keeping the whole pipeline running cleanly from first click to follow-up.
