Founded in 1949, Signcraft has been on the cutting edge of signage for over 70 years. Their website was designed back in 2013 and had some updates retrofitted, but over all the design was in need of a full rework.
The challenge was to refresh the design without deviating too far from the existing content, as the site was ranking on the first page of Google for signage businesses in Auckland, we want to maintain this position.
Here's a shot of the old site:
A fresh new mobile friendly website design with a new system behind it that allows the Signcraft team to easily easily update their signage portfolio galleries. When launching the new site, we ensured the new page URLs were the same or redirected to their new versions using search engine friendly redirect codes, which avoids hurting their SERP (Search Engine Results Page) rank.
Here's a shot of one of the concepts for the new site. You can visit it here.
"I was dreading getting a new website made, as the process seemed daunting. However, I was so relieved at how easy the team at 123 Online made the process. I love the new design and the back office is so easy to use that updating the site with new job photos etc takes a fraction of the time it did before. 123 Online's service before, during and after has been outstanding. I’m a happy customer!!"
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