Roof Wellington only does reroofing. No new builds, no repairs. But most of their enquiries were for exactly those things. We fixed that with a new website and a targeted Google Ads campaign.
“Thank you so much to Larissa and 123 Online for your expertise and ongoing commitment to our business with our google ad campaign. Every month Larissa provides excellent reporting and analysis and solutions to work with us so we have the best possible outcomes. Very much appreciated – Roof Wellington.”
Roof Wellington is a reroofing specialist. That’s all they do, and they do it well. The problem? Their phone kept ringing with people wanting new roofs or repair jobs. Every one of those calls was a dead end, eating into the team’s time, marketing budget and pushing real reroofing leads further down the queue.
We built Roof Wellington a new website that makes their focus crystal clear from the first click. The messaging was written to attract homeowners looking for a reroof, and to filter out everyone else. Then we set up a Google Ads campaign targeting reroofing-specific search terms across the Wellington region, keeping the budget focused on the jobs they actually want, avoiding wasted spend.
The enquiries changed. Instead of fielding calls about leaky roofs and new builds, Roof Wellington now hears from homeowners who need exactly what they offer. That shift in lead quality, paired with a steady flow of new enquiries, has kept their pipeline full for over a decade.
