NZ Pools already had a solid foundation with their website and Google Ads. To take things further, we upgraded their site with a custom pool catalogue and launched an SEO campaign to grow their organic presence. The keyword rankings are already telling a strong story.
“We can’t praise the team from 123 highly enough. They took the time to listen to all our ideas and wish lists, then their expert team brought everything together to create a new website we absolutely love. Their attention to detail, creativity, and professionalism were second to none. They are the ultimate professionals, and it has been a pleasure working with them. We’re beyond happy with the result.”
NZ Pools sell a considered purchase. People shopping for a new pool typically spend time researching their options before they ever pick up the phone – they want to see what’s available, compare styles, and feel confident before making contact. The existing website needed to work harder at that stage of the journey. Prospects needed a way to browse the full range visually, see what each option actually looked like, and move naturally toward an enquiry.
We upgraded the NZ Pools website with a custom pool catalogue built around image hovers, so visitors can explore the full range at a glance and find the style that suits them. The design puts the product front and centre and cuts the path to getting in touch as short as possible.
Alongside the site upgrade, we launched an SEO campaign to grow NZ Pools’ organic presence in Google. With a product this visual and considered, showing up when people are actively researching pool options is exactly where NZ Pools needs to be. The campaign targets the keywords their ideal customers are actually using, building rankings that keep bringing in the right kind of traffic.
NZ Pools is now ranking on page one of Google across a broad range of local pool-related searches and also being recommended by AI, putting them directly in front of customers at the point of research. And when those visitors land on the site, the upgraded catalogue gives them exactly what they need – a clear, visual way to explore the range and take the next step.
