Search Engine Optimisation
We don't just chase keywords. We target search intent. Our AI-enhanced approach gets your business found by people who are ready to take action, in both traditional and AI-powered search results.
Learn More →Meet the Team Behind Your Results
Digital SolutionsDone Right.
123 Online is a digital solutions agency based in Whangarei, New Zealand. We've been helping NZ businesses grow online since 2007.
Trusted by 200+ NZ Businesses
About Us
Our Story
Since 2007, 123 Online has been a steady hand for businesses across New Zealand. While we began with the original mission of making websites "as easy as 1, 2, 3," that ethos has since expanded into a much wider net of digital solutions. When the company changed hands in 2020, the transition was a natural evolution rather than a shift in values; James had already spent 15 years within the business, ensuring that every client relationship and internal process remained deeply understood. Today, led by James and Larissa, we continue to bridge the gap between complex digital systems and the practical, day-to-day needs of the people running a business.
Our ethos is built on a "no-nonsense" approach to digital growth. We have never been interested in chasing vanity metrics or hiding behind jargon; instead, we focus on delivering effective solutions that move the needle and improve the bottom line. By treating every client’s marketing budget with the same care we would our own, we ensure that every dollar spent translates into real-world value. Whether we are building a website, managing a lead-generation campaign, or implementing AI-powered automation, our goal is to make the technical side of business easy so that our clients can focus on their own success.
At the heart of 123 Online is a commitment to being genuine, down-to-earth partners. We believe that technology should serve the humans who use it, not the other way around. This means no shortcuts and no fluff, just a dedicated team providing the strategy and tools necessary for businesses to succeed and scale effectively. Nearly two decades in, we remain focused on what matters most: delivering high-quality work and honest results for the real people behind the brands we support.
What Sets Us Apart
Results, Not Vanity Metrics
Every campaign we run targets high-intent conversion: people who are actually ready to buy, book, or enquire. We don't pad reports with impressions and page views. You'll always know what's working and what isn't.
Everything Under One Roof
SEO, websites, digital marketing, and AI automation handled by one team who knows your business. No juggling multiple vendors. No miscommunication. One partner, one strategy, one point of contact.
Plain English, Always
We explain everything in language you'll actually understand. No jargon, no acronyms thrown around to sound clever. If something doesn't make sense, we'll explain it again. Differently.
Built for Businesses That Do the Work
We work with service businesses, trades, and growing companies across New Zealand. People who are great at what they do but don't have time to figure out the digital side. Our solutions are practical, affordable, and focused on the problems you actually face: getting found online, converting website visitors, or automating the tasks that slow your team down.
NZ-Wide, Whangarei-Based
Our office is in Whangarei, but our clients are all over New Zealand. We work remotely with businesses from Kaitaia to Invercargill. When you call, you get a real person who knows your project.
17+ Years of Experience
We've been doing this since 2007. Over that time, we've implemented 1,600+ solutions and been finalists for Best NZ Website Design four years running. We know what works and what doesn't, and we bring that to every project.
What We Do
We offer four core services that work together to grow your business online.
AI & Workflow Automation
Stop spending hours on tasks that should take minutes. We build intelligent systems and automated workflows that handle your repetitive work, cut overheads, and free up your time for the things that matter.
Learn More →Custom Websites & Web Apps
Websites built to turn visitors into customers. Every site we create is fast, mobile-friendly, and tailored to your business goals. Not pulled from a template.
Learn More →Digital Marketing
Advertising campaigns focused on bringing in quality leads, not just clicks. We set up proper tracking, test relentlessly, and report on the numbers that actually matter to your bottom line.
Learn More →
The People
Leadership Team
James and Larissa lead the business, backed by a tight crew.
Larissa Daly
Director | Digital Sourceress
Larissa has spent over ten years working across digital systems, AI-powered automation, and complex technical projects. Qualified in Computer Science from Massey University, Larissa works across both the technical and business side of every project, from gathering requirements through to managing delivery and building automation systems.
Book With Larissa
Larissa has experience in forging systems for SMEs and growing enterprise companies, allowing them to effectively scale from 50 to over 200 staff.
At 123 Online, she leads our AI and automation services, website development, and overall business strategy. When she's not untangling a workflow, you'll find her reading about quantum physics or out in the garden.
James Daly
Director | Systems Shaman
Technology has been a constant for James since his family bought their first PC in the 90s. With an IT background and Bachelor of Information Systems, he brings a level of technical grit that you don't often find in a digital agency.
Book With James
Since joining the team in 2011, James has carved out a unique position: bridging the gap between complex systems and high-performing digital marketing. This "best of both worlds" perspective allows him to solve problems with precision while staying focused on the human side of the business.
For James, the real win is the partnership. He thrives on working with people from all industries to find digital solutions that actually move the needle, and he firmly believes that when our clients win, we win.
What Our Clients Say
Ready to Grow Your Business Online?
Need a website that actually converts? SEO that gets you found? Marketing that brings in real leads? AI automation that saves you hours every week? We’d love to chat.